Mays welcomes TIAS Scholar V. Kumar

The Texas A&M University Institute for Advanced Studies (TIAS), Mays Business School and the Department of Marketing are hosting a reception on Feb. 23 to welcome TIAS Faculty Fellow V. Kumar (VK).

During the reception, VK will share comments about the directions in which his work is heading. In addition to marketing, his research connects to a variety of scholarly fields, including information systems, computer science, finance, accounting and health care.

The reception will be 3-5 p.m. in Cocanougher Center (Wehner 183), with formal comments by VK at 3:30 p.m. Pay parking is available in Lot 72 off Olsen Boulevard (UB accepted).

VK is the Regents Professor; Richard and Susan Lenny Distinguished Chair Professor of Marketing; executive director of the Center for Excellence in Brand & Customer Management; and Ph.D. program director at the J. Mack Robinson College of Business at Georgia State University. He also is the Chang Jiang Scholar at Huazhong University of Science and Technology, China. He has been recognized with 14 lifetime achievement awards in several areas of marketing from the American Marketing Association (AMA) and other professional organizations.

He has been honored in multiple countries with prestigious awards and fellowships, including the Chang Jiang Scholar, HUST, China; Lee Kong Chian Fellow, Singapore Management University, Singapore; Indian School of Business Senior Fellow, India. He spends his “free” time visiting business leaders to identify challenging problems to solve. VK has worked with several Global Fortune 1000 firms to maximize their profits and publish studies with rigor and relevance.

He has published more than 250 articles and 25 books (translated in multiple languages), and has received more than 25 research and teaching excellence awards. He is the editor-in-chief of the Journal of Marketing and in 2017, was recognized as a Fellow of AMA. In 2017, he has been chosen as a “Legend in Marketing,” where his work is published in a 10-volume encyclopedia with commentaries from scholars worldwide.

There are 10 scholars in the 2016-17 class of Faculty Fellows. TIAS was established in December 2010 by The Texas A&M University System Board of Regents to build on the growing academic reputation of Texas A&M and to provide a framework to attract top scholars from throughout the nation and abroad for appointments of up to a year. The selection of Faculty Fellows initiates with faculty nominations of National Academies and Nobel Prize-caliber scholars who align with existing strengths and ambitions of the University. To learn more, visit http://tias.tamu.edu.