MS Marketing program adds Marketing Analytics Challenge

This fall, Mays master’s students will have the opportunity to connect with analytics experts through the new Mays Marketing Analytics Challenge. The partnership was coordinated by Hari Sridhar, Center for Executive Development Professor and Associate Professor of Marketing.

The mission behind this partnership is to provide students in the MS Marketing Analytics Class with the opportunity to learn from professionals, put into practice what they learn in class, and bolster Mays’ commitment to marketing analytics.

The first partnership is with Buxton and Ansira, who will provide guest lectures from partners at Buxton and Ansira and opportunities for students to visit their offices in Dallas and Fort Worth. The Fall 2017 challenge will culminate with students presenting their analytic solutions to partners, who will provide commentary, advice, and suggestions. The competition will be on Nov. 20.