Aggie Advertising Club students sweep AAF – Houston 2018 Student Conference
November 7, 2018
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Mays Business School
Ten students in the Aggie Advertising Club competed in the 2018 American Advertising Federation-Houston student conference and competition Nov. 2-3.
Nearly 100 students from four different states gathered to compete in a day-long advertising campaign competition for Mattress Firm. In addition to creating an integrated multi-media advertising campaign, students were assigned to teams with participants from different schools, rather than just working within the institution they came with. Team pairings were based on each student’s respective backgrounds and strengths. Within just 6 hours, teams had to complete their project and deliver their results.
Out of the 11 teams, Aggie Advertising Club members Christina Maunder, Skyler Watrous, and Krystalyn Geiser led their teams to first, second and third place respectively.
The following day of the conference consisted of resume reviews and panel discussions from industry professionals. Lisa Troy, campaign advisor to the students, attended these presentations and a faculty tour of Deuster and Black Sheep Agency.
