CLC, IMG, and Universities Partner to Deliver Ninth Season of UofNYFW Educational Experience for Mays Students at New York Fashion Week: The Shows

ATLANTA, GA – CLC, the nation’s leading collegiate licensing company, and IMG, the operator of New York Fashion Week: The Shows, partnered to deliver the ninth installment of their successful UofNYFW, a one-of-a-kind education experience for 23 students from 15 universities, including two students from Texas A&M’s Mays Business School, at this September’s New York Fashion Week. This unique academic enrichment program, which is an extension of CLC’s continued efforts to support innovative education initiatives for its partner institutions, provides future fashion leaders a behind-the-scenes look at the industry, including entry into select runway shows, panel discussions, and networking opportunities with industry leaders.

The students were treated to a runway show with top Korean designer Son Jung Wan, as well as a show presented by NewLeaper, the unique incubator for new designers and fashion business start-ups. The students also attended a NYFW: The Talks session on “Mindfulness in Fashion” with Model Hilary Rhoda; Singer, Songwriter Bianca Quiñones; Wellness Professional Christa Janine; and others to discuss mental health in the fashion industry. Additionally, students participated in a Q&A with representatives from IMG, as well as a backstage tour of the production and execution of a fashion show at Spring Studios, the central hub of New York Fashion Week: The Shows.

“There are so many resources and people to support your passions and interests in the fashion industry,” shared Rachel Anderson. “I realized that I had a very different background from many of the students and professionals, but that is what makes me unique as I prepare to enter the workforce.”

“It is always exciting to provide a group of bright college students the chance to interact and learn from some of the best designers and experts in the world of fashion at NYFW: The Shows,” said Leslie Russo, President of IMG’s Fashion Events and Properties. “This collaboration with CLC and the participating universities aligns with our mission to deliver opportunities for future leaders in the industry and support the development of new perspectives in the ever-evolving fashion business.”

In addition to the unique New York Fashion Week experiences, the students spent the day at top athletic fashion brand and collegiate licensee Champion where they had the opportunity to learn firsthand how a clothing line is developed and merchandised.

“In every part of this trip, the students are prioritized,” shared Maggie Cooley. “From behind the scenes tours of the Spring Studios, to getting to personalize our own merchandise at the Champion Flagship store, UofNYFW was created for students to learn from the industry’s biggest fashion names, as well as World renowned brands.”

“Our goal for the UofNYFW college program is to deliver innovative experiences and once-in-a-lifetime learning opportunities to students at our partner institutions, which adds tremendous value to the participating universities beyond our traditional role of brand licensing,” said Cory Moss, CEO of CLC. “Since the inception of this unique program, we have been honored to help inspire and influence many talented students on their path to a career in the fashion industry.”

The collegiate Fashion Week program delivered unique academic enrichment opportunities for the students with expenses covered by their universities. Institutions that participated in the collegiate enrichment program at NYFW: The Shows included Arizona State University, Baylor University, NC State, Syracuse University, TCU, Texas A&M University, The University of Texas at Austin, University of Arizona, University of Colorado, University of Delaware, University of Pittsburgh, University of South Carolina, Washington State University, West Virginia University, and Western Michigan University

Participating students chronicled their experiences through social media using #UofNYFW and were asked to share their learnings with other students upon their return to campus.

 

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About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.

 

About CLC

CLC is the nation’s leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.

 

 

For more information, please contact:

Tammy Purves, CLC, tammy.purves@clc.com or 770-799-3275