Project Based Learning

The Marketing Strategy Course is the capstone course where students find the opportunity to practice all the marketing concepts they learned throughout their university education career. This class provides a real-life experience to the students in a safe classroom environment. The client organization brings a real-life marketing problem to the classroom and asks the students to help them find a solution. The students analyze the problem by doing marketing research and compete in teams to find the best solution by using their marketing knowledge. The outcome of the project is a presentation or a report that guides the client depending on the nature of the course.