Pam and Larry Little Create Little Scholars Program to Support Mays Business School Students Studying Marketing, Entrepreneurism

Pam ’75 and Larry Little ’73 have made a generous gift that will create a scholarship program to support Mays Business School students who are studying marketing or entrepreneurship.

The Littles’ gift, created through the Texas A&M Foundation, will provide $400,000 annually over the next 10 years. Those funds will be divided between Texas A&M’s Mays Business School and School of Veterinary Medicine and Biomedical Sciences (VMBS) to support student scholarships.

At Mays, the Little Scholars program will provide 20 scholarships worth $10,000 annually. These scholarships will be among the largest of their kind at the school. Ten of these scholarships will be awarded to first-generation students who enroll as freshmen and plan to study marketing. The remainder will be awarded to Aggie sophomores, juniors or seniors who are in need and are studying marketing or entrepreneurship.

The creation of this program underscores the Littles’ commitment to assisting the next generation of Aggies. “Larry and Pam strongly believe in the idea that Aggies help Aggies, and they model for all of us what is looks like to live the Aggie Core Value of selfless service,” said Mays Dean Nate Sharp. “They are committed to removing the financial barriers that would otherwise keep promising students from attending Mays and expanding their knowledge of marketing and entrepreneurship.”

The couple is committed to helping their scholarship recipients develop a strong understanding of the world of business. “Business is the basis of everything,” Pam said. “Even your own personal finances can be considered as a business. I think everybody could benefit from a general business principles course — and it’s important to set that as a foundation.”

This gift extends the Littles’ support of Mays Business School. In 2018, Pam endowed a scholarship in Larry’s honor. Since then, the Littles have created two more Mays scholarships in addition to the creation of the Little Scholars program. The Dallas couple also contributed to the construction of the Wayne Roberts ’85 Building, which is part of the Mays Business Education Complex that is expanding the school’s physical presence on West Campus.

The couple also regularly donates their time by serving as guest speakers in Mays’ Strategic Philanthropy course.

Over the years, the couple has generously provided financial support across Texas A&M’s campus, including gifts to the VMBS, the School of Education & Human Development, and the 12th Man Foundation. They also have financially supported ongoing scholarship funds previously created through the Texas A&M Foundation.

Continuing their commitment to serving others, the Littles see their latest gift as an opportunity to help a future generation of Aggies succeed. “Business education gives you some basic knowledge, but entrepreneurs often learn through trial and error,” Larry said. “As you go through life and business and you get to the points where you’ve got to make a big decision, you need to make sure to make the right decision. If you’ve got the background behind you that you need, you should make the right decisions.”